There's lots of unanswered questions. I'd like some answers.
With local radio, there's one consistent answer from all the pundits - local radio is dying. One of the sadder moments of the year came in San Jose, California, at the Radio Convergence Conference. Radio geeks from all over the country and Europe and Australia and Asia and one from South America... we all listened to these great ideas for radio to move into the digital age and everyone make a ton of money.
And then out by the pool I got into a conversation with a guy who referenced that he'd been coming to this same conference for 15 years and they hadn't figured out the next big thing yet.
That saddened me for a while. But then I just figured that I would forget all about finding the next big thing for radio... and instead I'd just try to find the next big thing for me. At least at the end of 15 years when I admit to some guy by the pool that I'd been doing this thing for 15 years and I'm still struggling... then I could look back and sing a Frank Sinatra song about doing it my way or reference a Grateful Dead song about enjoying the ride, at least.
In the end, local radio is a huge struggle. At that Radio Convergence Conference, some guy got up there and put up a chart that showed that terrestrial radio is losing about 6 percent of Total Listening Hours a year. That's a lot. It's not a growth industry. And that's something you feel after working 40 hours by a Thursday morning in November when it's 14 degrees outside and you don't have much to talk about for the next four hours. So there.