you’re my friends.
I’d like to take you
shopping at Lands End.
We could buy some
sweaters and some tees.
Your dog smells bad
and has flees.
the show is more mirth.
I’d like to speak instead
ff Freedom giving birth.
At the end of the day
the show is my way.
That’s because it’s
Now let’s moke a jay.
My show is over for the week. I spent copious hours with you talking about:
- Sexual abuse
- Prostate cancer
- High school football
There’s a reason I rarely do five shows in a week, not the least of which is lucidity. If I do ten shows a week – JED in America and JED in the Region – and announce a game and run a media molehill, then by the time we get to this moment, I am not entirely lucid.
I start to unravel. It’s a beautiful morning. There’s streaks of sunlight beaming across my desk at the Purdue Commercialization Center. Trucks, cars, motorcycles and walkers pass by a dozen feet from where I’m sitting. It’s a beautiful scene on a beautiful day.
When I’m like this, I have trouble appreciating the beauty. I have nothing left to give. It’s not a complaint. I choose My Radio Life. I accept what I have to do to:
- Talk on the radio
- Build a video network
These are important things. For a dozen years, the priority was simply to protect the ability to talk on the radio every morning… for me and everyone else. Radio had to survive. One way or another, the spirit of WJOB had to continue through tough times.
Now, we’re migrating the spirit to mobile video. I just finished two shows that broadcasted on:
- AM radio
- FM radio
- the Tune-in app
- Streaming video at WJOBNetwork.com
- Streaming video at Facebook Live
Are we radio or are we video? Yes.
We are starting to be something other than just radio. We are radio plus. Or we are video with a radio addendum? Tonight, we’ll broadcast 1. Andrean at Hobart and 2. Highland at Munster.
It’ll be high school football in video. Six guys go out to Hobart. Six guys go out to Munster. Three come to the studio. That’s a 15-person night. And since I’ll be driving between the three sites, it’s actually 16.
Before that, we’ll broadcast the Northern Michigan at PNW womens soccer match from Dowling Park in Hammond. That’s another crew. It all adds up to video requiring a lot more resources than radio.
And then there’s the equipment. This week, we purchased one each of a:
- JVC 180 video camera
- Macbook pro laptop
- Pepwave load balancer for aggregating internet signals
That’s four grand. Next week, we’ll buy a Sony robotic camera for the studio. That’s another couple of grand. So if you add up a 16-person crew and the constant thud of having to buy new equipment, you can see why we’re not turning much of a profit on this yet. That’s the bad news. The good news is that sponsors are coming in droves to be a part of mobile video.
Last Friday was a lot different than today. After the show last Friday, I had to go to a client meeting in St. John, then I worked out. After that, I was the featured speaker at the Purdue Founders Hours. It was held at Byway Brewery in Hammond. A lot of people showed up to hear me speak about mobile video. I laid it out for everyone. I went way beyond what I tell the three or four of you in this blog.
“Why do you have to tell everyone your secrets? Someone’s gonna steal your idea?” That’s what both my wife and sister said after the presentation.
“I want people to share in my excitement for this new technology. It can change the Region.”
“Someone’s gonna try to copy what you’re doing,” my sister, the ultimate realist, said.
There is danger in being open about introducing new technology. Yes, there will be copycats. Yes, other local media may try to squash me in some way. Or some politician or head of an agency. I understand the danger of writing this blog and of presenting my technology to a local crowd.
But I believe the positives of doing this outweigh the negatives. I want to tell the story of how we’re migrating the spirit of WJOB – which is good and pure and beautiful – to mobile video. The spirit reinvents itself. It lives on. It’s a great story.
Which brings me to another point. Often, when I’m talking with venture capital types, I feel like I’m speaking a different language than they are. Their talk is all about “scaling” and “minimum viable products” and “customer testing.” The goal of each and every VC type seems to make as much money in a short time.
This is an honorable goal. It’s what makes America work – “the business of America is business.” Warren Buffet is a folk hero. Steve Jobs is a god.
But I am simply unable to think in those terms. Here I am working my ass off and asking dozens of others to do the same – but why?
Why do 16 of us go out to Hobart and Munster and Hammond tonight to broadcast high school football on the IHSAA network? Why did we go out to the groundbreaking of the YMCA yesterday and do a Facebook Live video of the event? Why did producer Ryan Walsh put together a segment on prostate screening as part of Prostate Awareness Month this morning?
There’s a deeper purpose. It’s starting to become clear to me that we’re just trying to build something that will last. Hopefully, my example attracts others who believe as I do. If people see me working on a mission, they tend to do the same. Sure, everyone gets paid. But none of us gets paid much in terms of dollars. We get paid in other ways, like being part of something that could be good and pure and beautiful for years to come.
“I was there in the beginning.” That’s what I hope that all of us will say with pride someday.
This is all that I have for you on this Friday, September 14, 2018. Last Friday, I did all of the stuff that I mentioned above, and then I drove out to Whiting High football field. I did play-by-play with Ken Croner. My brother Brian filled in on one of the cameras at the last minute. It was a completely exhausting and rewarding day. When I finally got home close to midnight, Alexis made me a couple of tacos. We watched the last episode of “Succession” on HBO and fell asleep. It’s a good life. Hopefully we’re building something that will last.