We now have seven women in the 18-25 age group who have:
1. bought from A Matter of School in the last 29 days
2. purchased at least three times total in the last 90 days
3. spent a total of $50 or more.
We could send a broadcast email to the whole group and highlight products that we sell. Or, we could rely on past experience and try to find at least two groups with similar characteristics within the seven and match them with products.
To find a pattern in the data, I put together a spreadsheet that details the characteristics of each of the seven candidates.
1. bought from A Matter of School in the last 29 days
2. purchased at least three times total in the last 90 days
3. spent a total of $50 or more.
We could send a broadcast email to the whole group and highlight products that we sell. Or, we could rely on past experience and try to find at least two groups with similar characteristics within the seven and match them with products.
To find a pattern in the data, I put together a spreadsheet that details the characteristics of each of the seven candidates.
| I am drawn to two areas, Beauty and Phone/App. My suspicion is that women comb through their phones looking at makeup and bath crystals and buy them on the spot. Let's also look to the age column. Is it possible that women in the 18-22 category purchase slightly different beauty and health products than those who are 23-25 years old? Are younger women recently out of high school and/or in college more expressive than women in the 23-25 category who are starting to build careers? |   |
Further segmentation - content by age
| Segment 1 Females 3 purchases, with one in last 29 days Spent $50 or more Phone or App 18-22 years old | Segment 2 Females 3 purchases, with one in last 29 days Spent $50 or more Phone or App 23-25 years old |
All seven candidates have purchased from A Matter of School using a mobile device, either through the website on the phone or through a downloaded app. This will be important as we develop content in the next section.
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